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TORRENT DETAILS

Lynda - Programmatic Advertising Foundations

TORRENT SUMMARY

Lynda - Programmatic Advertising Foundations

Status:	All the torrents in this section have been verified by our verification system
Category:	eBooks
Infohash:	3bb37c2990d530891f666ccddf35b1ac7b224db5
Size:	115.6 MB in 26 files
Release Date(s):	Torrent Release: 21-09-2017 by user
Swarm:	0 Seeds & 1 Peers
Vote:	No votes yet.

DESCRIPTION

Released: 9/6/2017

How do you buy ads when the customer can be anywhere, at any time? Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is—instantly.

Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
Topics include:

How programmatic advertising is used
Real-time advertising strategies
Programmatic advertising on mobile
Choosing the right media type
Choosing auction or direct buying
Choosing a targeting method
B2B marketing and programmatic ads
Using analytics and artificial intelligence
Auditing programmatic campaigns

Official Lynda Tutorial Link

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FILE LIST

Filename		Size
	00. Introduction/01. Welcome.mp4	4.2 MB
	00. Introduction/02. What you should know before watching this course.mp4	2.1 MB
	00. Introduction/03. What is programmatic advertising.mp4	6.5 MB
	00. Introduction/04. Fragmentation challenges Multichannel and multiscreen.mp4	4.8 MB
	01. Basic of Programmatic Media Buying/01. Uses of programmatic advertising.mp4	5 MB
	01. Basic of Programmatic Media Buying/02. The programmatic technology stack.mp4	7.4 MB
	01. Basic of Programmatic Media Buying/03. Real-time advertising RTB, DSP, and SSP explained.mp4	8.6 MB
	01. Basic of Programmatic Media Buying/04. The omnichannel programmatic approach.mp4	5.4 MB
	01. Basic of Programmatic Media Buying/05. Programmatic ads for apps and mobile.mp4	2.9 MB
	02. Working with Campaigns/01. Media types Video, display, interactive, and text ads.mp4	2.6 MB
	02. Working with Campaigns/02. Using the right ad across screens.mp4	4.3 MB
	02. Working with Campaigns/03. How publishers and advertisers interact.mp4	6 MB
	02. Working with Campaigns/04. Sample data management platforms.mp4	3 MB
	02. Working with Campaigns/05. Choosing auction or direct buying.mp4	1.9 MB
	03. Targeting Methods/01. Advanced targeting.mp4	6.2 MB
	03. Targeting Methods/02. Audience targeting.mp4	3.3 MB
	03. Targeting Methods/03. Impression-based targeting.mp4	2.7 MB
	03. Targeting Methods/04. Geo, contextual, and behavioral targeting.mp4	2.8 MB
	03. Targeting Methods/05. Remarketing and programmatic.mp4	4.9 MB
	04. B2B Marketing and Programmatic/01. B2B programmatic success with LinkedIn.mp4	5.3 MB
	04. B2B Marketing and Programmatic/02. B2B programmatic client and case examples.mp4	7.7 MB
	04. B2B Marketing and Programmatic/03. Using programmatic and AI for influencer marketing.mp4	4.1 MB
	05. Acting on Audience Insights/01. Attribution modeling.mp4	2 MB
	05. Acting on Audience Insights/02. Artificial intelligence Future of segmentation and targeting.mp4	4 MB
	05. Acting on Audience Insights/03. Auditing ad fraud and accidental clicks.mp4	5.2 MB
	06. Conclusion/01. Next steps.mp4	2.5 MB

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