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TORRENT DETAILS
Udemy - Introduction To Programmatic Advertising
TORRENT SUMMARY
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Language: English | Size: 700.04 MB | Duration: 2h 29m
The most comprehensive introductory course on programmatic advertising that you will find on the internet.
What you'll learn
Understand what Programmatic Advertising really is
Learn the fundamentals of digital and programmatic advertising auctions
Know and understand the various components in the programmatic advertising ecosystem - DSPs, SSPs, ad exchanges, ad networks etc.
Get up to speed with programmatic advertising terminology - frequency capping, ATF, BTF, RON, ROS
Understand first, second & third party data
Understand what brand safety is and why it is a key concern for marketers today
Learn all about digital advertising fraud, why ad fraud exists and what you can do to detect and combat it
Understand the concept of viewability in digital advertising
Learn the four types of programmatic advertising - open auctions, private auctions, preferred deals and programmatic guaranteed deals
Learn about the publisher waterfall - how publishers prioritize their inventory.
Learn the pros and cons of each type of programmatic advertising
Get an overview of the Google Programmatic Ecosystem - the different components, their old and new names and the functions of each component
Understand what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads
Learn from programmatic advertising success stories and case studies from different brands
Requirements
Have a basic knowledge of digital marketing and advertising
Understand digital marketing terms like impressions, CPM and CPC
A basic knowledge of Google Ads would be helpful, but is not a mandatory requirement
Be eager to learn!
Description
Programmatic advertising is growing at a rapid pace! Going by the Zenith Media programmatic marketing forecast, published in November 2018, about 65 percent of digital media spends in 2019 will be programmatic. In fact, in the United States, by the end of 2019, nearly 84 percent of digital display ad spends will transact programmatically. Programmatic advertising is becoming an increasingly important part of the digital advertising ecosystem and, as a marketer or an advertiser, it is imperative that you fully understand how it works. It’s an in-demand skill that will help you take your career to the next level and this course will help you accomplish that!In this course, we’ll begin with an understanding of what programmatic advertising really is. I will then take you through the fundamentals of the digital advertising auction, for those of you who are not familiar with it. We will look at the different components of the programmatic advertising ecosystem - demand side platforms, supply side platforms, ad networks and ad exchanges - what they are and where they fit into the ecosystem. You will learn the terminology that you will keep hearing in the programmatic advertising space - frequency cap, about the fold and below the fold inventory, run of network and run of site types of ad buying. You will also learn about brand safety, ad fraud and the concept of viewability in detail.The course will cover the different types of programmatic advertising - open auctions, private auctions, preferred deals and programmatic guaranteed deals with the pros and cons of each type. You will also learn about the Google programmatic ecosystem, the components that are part of it as well as the functions of each component.If you have always wondered what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads, this course will take you through all those differences as well. You will also get a chance to look at some success stories from brands in the programmatic advertising space that will show you the true power of programmatic advertising.Here’s a quick summary of the key topics that this course will cover:What is Programmatic AdvertisingDigital Advertising Auction FundamentalsThe early days of Digital AdvertisingThe evolution of Digital AdvertisingThe Programmatic Advertising EcosystemFrequency CapFirst, Second & Third Party DataATF and BTF, RON and ROSBrand SafetyAd Fraud & Bot TrafficAd ViewabilityWhat is a Deal IDThe four types of programmatic advertisingPublisher Ad Server Prioritization - The Publisher WaterfallOpen Auction – Pros and ConsPrivate Auction – Pros and ConsPreferred Deals – Pros and ConsProgrammatic Guaranteed – Pros and ConsThe Google Programmatic EcosystemProgrammatic Advertising vs Standard DisplayProgrammatic Advertising Success Stories
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Welcome to the Course/1 - Welcome to the Course English.srt
5.2 KB
~Get Your Files Here !/1 - Welcome to the Course/1 - Welcome to the Course.mp4
18.9 MB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/1 - Programmatic Advertising Ecosystem Quiz.html
121 B
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/2 - What is Programmatic Advertising English.srt
2.4 KB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/2 - What is Programmatic Advertising.mp4
5 MB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/3 - Digital Advertising Auction Fundamentals English.srt
16.4 KB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/3 - Digital Advertising Auction Fundamentals.mp4
72.2 MB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/4 - Update Google FirstPrice Auctions.html
3.1 KB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/5 - The early days of Digital Advertising English.srt
3.1 KB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/5 - The early days of Digital Advertising.mp4
5.5 MB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/6 - Understanding the Programmatic Advertising Ecosystem English.srt
11.5 KB
~Get Your Files Here !/2 - The Programmatic Advertising Ecosystem/6 - Understanding the Programmatic Advertising Ecosystem.mp4
37.4 MB
~Get Your Files Here !/3 - Programmatic Advertising Terminology/7 - Frequency Cap English.srt
14.3 KB
~Get Your Files Here !/3 - Programmatic Advertising Terminology/7 - Frequency Cap.mp4
40.1 MB
~Get Your Files Here !/3 - Programmatic Advertising Terminology/8 - First Second & Third Party Data English.srt
9.9 KB
~Get Your Files Here !/3 - Programmatic Advertising Terminology/8 - First Second & Third Party Data.mp4
21.3 MB
~Get Your Files Here !/3 - Programmatic Advertising Terminology/9 - ATF and BTF RON & ROS English.srt
7.3 KB
~Get Your Files Here !/3 - Programmatic Advertising Terminology/9 - ATF and BTF RON & ROS.mp4
45 MB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/10 - Advertisers seek assurances from Instagram after brand safety issue but won’t pull ads.txt
100 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/10 - Brand Safety English.srt
10.3 KB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/10 - Brand Safety.mp4
38 MB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/10 - Multiple advertisers put global YouTube ads on hold in wake of child exploitation scandal CNBC.txt
105 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/10 - Verizon AT&T and J&J Are the Latest to Pull Ads From YouTube Over Extremist Videos.txt
127 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/11 - Ad Fraud & Bot Traffic NHT Part 1 English.srt
8.6 KB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/11 - Ad Fraud & Bot Traffic NHT Part 1.mp4
25.2 MB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/11 - Advertisers are said to be wasting up to 128 million a day on thousands of fake websites CNBC.txt
98 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/11 - Google responds to large ad fraud operation that utilized more than 125 Android apps.txt
117 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/11 - Incapsula Bot Traffic Report.txt
59 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/11 - US and UK join up to tackle ad fraud a 50 billion problem CNBC.txt
94 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/12 - Live Ad Fraud Bot Demonstration.html
502 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/12 - Video Link Live Bot Demonstration.txt
43 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/13 - A Sophisticated Bot Taking Over Major Sports Sites Is Costing Advertisers Up to 250 Million a Year.txt
124 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/13 - Ad Fraud & Bot Traffic NHT Part 2 English.srt
11.4 KB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/13 - Ad Fraud & Bot Traffic NHT Part 2.mp4
28.4 MB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/13 - Russian methbot fraud steals 180 million in online ads CNN.txt
68 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/13 - Russian Scam Swipes Millions Per Day From Top Video Advertisers.txt
60 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/14 - Ad Viewability English.srt
16.9 KB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/14 - Ad Viewability.mp4
79.8 MB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/14 - Think With Google Measuring Ad Viewability.txt
52 B
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/15 - Deal ID English.srt
1.5 KB
~Get Your Files Here !/4 - Programmatic Advertising Concepts Brand Safety Ad Fraud and Viewability/15 - Deal ID.mp4
3.7 MB
~Get Your Files Here !/5 - Types of Programmatic Advertising/16 - The four types of programmatic advertising English.srt
12.3 KB
~Get Your Files Here !/5 - Types of Programmatic Advertising/16 - The four types of programmatic advertising.mp4
40.8 MB
~Get Your Files Here !/5 - Types of Programmatic Advertising/17 - Publisher Ad Server Prioritization The Publisher Waterfall English.srt
10.5 KB
~Get Your Files Here !/5 - Types of Programmatic Advertising/17 - Publisher Ad Server Prioritization The Publisher Waterfall.mp4
35.6 MB
~Get Your Files Here !/5 - Types of Programmatic Advertising/18 - Open Auction RTB – Pros and Cons English.srt
8.2 KB
~Get Your Files Here !/5 - Types of Programmatic Advertising/18 - Open Auction RTB – Pros and Cons.mp4
17.1 MB
~Get Your Files Here !/5 - Types of Programmatic Advertising/19 - Private Auction PMP – Pros and Cons English.srt
7.7 KB
~Get Your Files Here !/5 - Types of Programmatic Advertising/19 - Private Auction PMP – Pros and Cons.mp4
18.2 MB
~Get Your Files Here !/5 - Types of Programmatic Advertising/20 - Preferred Deals – Pros and Cons English.srt
7 KB
~Get Your Files Here !/5 - Types of Programmatic Advertising/20 - Preferred Deals – Pros and Cons.mp4
15.1 MB
~Get Your Files Here !/5 - Types of Programmatic Advertising/21 - Programmatic Guaranteed – Pros and Cons English.srt
7.4 KB
~Get Your Files Here !/5 - Types of Programmatic Advertising/21 - Programmatic Guaranteed – Pros and Cons.mp4
18.3 MB
~Get Your Files Here !/6 - The Google Programmatic Ecosystem/2 - Quiz Programmatic Advertising Types Terms & Concepts.html
99 B
~Get Your Files Here !/6 - The Google Programmatic Ecosystem/22 - Google Marketing Platform Unified Advertising and Analytics.txt
43 B
~Get Your Files Here !/6 - The Google Programmatic Ecosystem/22 - The Google Programmatic Ecosystem English.srt
8.1 KB
~Get Your Files Here !/6 - The Google Programmatic Ecosystem/22 - The Google Programmatic Ecosystem.mp4
32 MB
~Get Your Files Here !/7 - Programmatic Advertising vs Standard Display/23 - Programmatic Advertising vs Standard Display English.srt
11 KB
~Get Your Files Here !/7 - Programmatic Advertising vs Standard Display/23 - Programmatic Advertising vs Standard Display.mp4
51.3 MB
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/24 - McDonalds Launches WorldFirst Real Time Trigger Technology for FIFA 2018 Campaign.txt
43 B
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/24 - Success Story 1 Datadriven creative with programmatic English.srt
6.5 KB
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/24 - Success Story 1 Datadriven creative with programmatic.mp4
16.2 MB
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/24 - Watch how Adidas scores with datadriven creative.txt
43 B
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/25 - Ford India uses Google Marketing Platform to measure digital impact on car sales.txt
43 B
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/25 - Success Story 2 Driving Reach with Programmatic Guaranteed English.srt
3 KB
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/25 - Success Story 2 Driving Reach with Programmatic Guaranteed.mp4
9.1 MB
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/26 - Samsung improves cost efficiency with Programmatic Guaranteed.txt
43 B
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/26 - Success Story 3 Using Advanced Insights to drive better brand results English.srt
4.7 KB
~Get Your Files Here !/8 - Programmatic Advertising Success Stories/26 - Success Story 3 Using Advanced Insights to drive better brand results.mp4
17 MB
~Get Your Files Here !/9 - Review and Wrap Up/27 - Review and Wrap Up English.srt
3.6 KB
~Get Your Files Here !/9 - Review and Wrap Up/27 - Review and Wrap Up.mp4
8.7 MB
~Get Your Files Here !/9 - Review and Wrap Up/27 - The Definitive Glossary of Programmatic Advertising.txt
