This downloadable kit is the by-product of years of experimentation, research and synthesizing, all packed into a hyper-condensed and easy-to-use framework.
44-page Brand Messaging Guide Brand Messaging Workbook Learn the positioning of your brand Define your brand’s voice and tone Lifetime updates
Why start with why?
Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into the deeper motivations and values of the customer.
Go beyond just the logo.
Defining your brand’s messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.
Attract customers with a unique identity.
A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it.
Meet Our Instructor
Chris Do is an Emmy award-winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, the executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
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FILE LIST
Filename
Size
00-Welcome/01-Brand-Messaging-Workbook.pdf
188.7 KB
00-Welcome/01-Brand-Messaging.pdf
539.5 KB
01-Vision Planning/01-Introduction - Getting Started - The Futur™.mp4
58.7 MB
01-Vision Planning/02-Vision Planning - The Dan Sullivan Question - The Futur™.mp4
217.5 MB
01-Vision Planning/03-Brand Identification - The Look And Feel Exercise - The Futur™.mp4
124.1 MB
01-Vision Planning/04-Brand Identification - The Voice & Tone Exercise - The Futur™.mp4
105.5 MB
01-Vision Planning/05-Brand Identification - Who Are You For - The Futur™.mp4
144.3 MB
01-Vision Planning/06-Closing Thoughts - The Futur™.mp4
68.7 MB
02-Why, Features, and Benefits/01-Why, Features, Benefits - The Futur™.mp4
728.5 MB
03-Brand Guide Presentation/01-Intro and Internal Positioning - The Futur™.mp4
54.1 MB
03-Brand Guide Presentation/02-Master Logo - The Futur™.mp4
132.5 MB
03-Brand Guide Presentation/03-Patterns and Gradients - The Futur™.mp4
4.7 MB
03-Brand Guide Presentation/04-Typefaces - The Futur™.mp4
45.7 MB
03-Brand Guide Presentation/05-Business Cards - The Futur™.mp4
66.8 MB
03-Brand Guide Presentation/06-T-Shirts - The Futur™.mp4
11.2 MB
03-Brand Guide Presentation/07-Environmental - The Futur™.mp4
34.3 MB
03-Brand Guide Presentation/08-Site Header - The Futur™.mp4
58 MB
03-Brand Guide Presentation/09-Content Thumbnails - The Futur™.mp4
41.7 MB
03-Brand Guide Presentation/10-Youtube Branding - The Futur™.mp4
250.7 MB
03-Brand Guide Presentation/11-Article Design - The Futur™.mp4
45.6 MB
03-Brand Guide Presentation/12-Email Design, Downloadable PDF, Stationary - The Futur™.mp4
57 MB
03-Brand Guide Presentation/13-Graphics Package, Illustrations, Textures, Conclusion - The Futur™.mp4
81.5 MB
04-Brand Guide Presentation 2nd Revision/01-Intro - Master Logo Ideas, Brand Color Issues - The Futur™.mp4
71.1 MB
04-Brand Guide Presentation 2nd Revision/02-Typography, Business Cards - The Futur™.mp4
23.7 MB
04-Brand Guide Presentation 2nd Revision/03-Site Header - The Futur™.mp4
34.8 MB
04-Brand Guide Presentation 2nd Revision/04-Website Content Thumbnail - The Futur™.mp4
61.6 MB
04-Brand Guide Presentation 2nd Revision/05-Youtube Thumbnail - The Futur™.mp4