While digital marketing has matured, it has also become more complex, and marketers need to think of its many components holistically. A marketing technology, or martech, stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your digital marketing objectives. With the explosion of new capabilities, vendors, platforms, and technologies in this space, it’s more important than ever to carefully choose your components and build the stack that’s right for your organization. In this course, David Booth walks you through a framework that examines the roles and benefits of each layer in the stack—acquisition through marketing and advertising, digital experiences and clickstream measurement, the back-office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships.
Note: While specific software and platforms aren’t endorsed, you can see how tools such as a customer relationship management system, web analytics, and more work in a successful marketing mix.Topics include:
Overview of martech
Marketing data
Marketing with search engines and social media
Leveraging CRM
Building a CMS
Tracking with web analytics
Testing and personalizing experiences
Using DMPs and CDPs
Communicating data with dashboards
Modeling and visualizing data
Last Updated 12/23/2020
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FILE LIST
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TutsNode.com.txt
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[TutsNode.com] - Building Your Marketing Technology Stack/01_Building your marketing technology stack.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/01_Building your marketing technology stack.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/02_What you should know before watching this course.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/02_What you should know before watching this course.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/03_Overview of digital marketing technologies.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/03_Overview of digital marketing technologies.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/04_Putting the stack into action with governance.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/04_Putting the stack into action with governance.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/05_Understanding today's marketing data.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/05_Understanding today's marketing data.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/06_Marketing with search engines.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/06_Marketing with search engines.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/07_Using display and programmatic advertising.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/07_Using display and programmatic advertising.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/08_Leveraging social media.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/08_Leveraging social media.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/09_Reaching consumers with email and marketing automation.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/09_Reaching consumers with email and marketing automation.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/10_Being present with content marketing.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/10_Being present with content marketing.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/11_Creating your digital presence.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/11_Creating your digital presence.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/12_Building a content management system (CMS).en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/12_Building a content management system (CMS).mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/13_Selling online with ecommerce.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/13_Selling online with ecommerce.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/14_Tracking it all with web analytics.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/14_Tracking it all with web analytics.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/15_Testing for conversion rate optimization.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/15_Testing for conversion rate optimization.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/16_Targeting and personalizing the digital experience.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/16_Targeting and personalizing the digital experience.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/17_Leveraging user experience and voice of customer tools.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/17_Leveraging user experience and voice of customer tools.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/18_Organizing with a tag management system.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/18_Organizing with a tag management system.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/19_Keeping on top of customer relationship management (CRM).en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/19_Keeping on top of customer relationship management (CRM).mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/20_Running and operating the business with technology.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/20_Running and operating the business with technology.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/21_Data management and customer data platforms (DMPs and CDPs).en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/21_Data management and customer data platforms (DMPs and CDPs).mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/22_Preparing and storing data.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/22_Preparing and storing data.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/23_Communicating data through dashboards and data visualization.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/23_Communicating data through dashboards and data visualization.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/24_Attributing value to marketing channels and campaigns.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/24_Attributing value to marketing channels and campaigns.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/25_Learning and predicting with data exploration and modeling.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/25_Learning and predicting with data exploration and modeling.mp4
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[TutsNode.com] - Building Your Marketing Technology Stack/26_Learning more about marketing technology stacks.en.srt
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[TutsNode.com] - Building Your Marketing Technology Stack/26_Learning more about marketing technology stacks.mp4