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TORRENT DETAILS
Lynda - Advanced SEO Developing An SEO-Friendly Website
TORRENT SUMMARY
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Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web—technologies like HTTP/2 and progressive web apps—will impact SEO.
Topics include:
Improving site indexability and crawlability
Creating your site architecture
Picking a domain name
Managing URLs
Avoiding duplicate content with canonical URLs
Using site tags
Using descriptive image names and alt text
Investing in structured data and schema markup
Optimizing your code
Official Lynda Tutorial Link
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FILE LIST
Filename
Size
00. Introduction/01. Welcome.mp4
6.8 MB
00. Introduction/02. What you should know before getting started.mp4
3 MB
00. Introduction/03. What is an SEO-friendly website.mp4
3.5 MB
01. Optimized Website Architecture/01. Components of on-site SEO.mp4
9.4 MB
01. Optimized Website Architecture/02. Optimization from the perspective of Google.mp4
5.6 MB
02. Creating Your Information Architecture/01. Indexable content.mp4
19.6 MB
02. Creating Your Information Architecture/02. Improving site indexability.mp4
7.1 MB
02. Creating Your Information Architecture/03. Crawlability.mp4
23.1 MB
02. Creating Your Information Architecture/04. Robots.txt.mp4
7 MB
02. Creating Your Information Architecture/05. Site information architecture.mp4
18.3 MB
02. Creating Your Information Architecture/06. Creating your site architecture.mp4
8.8 MB
02. Creating Your Information Architecture/07. HTTP vs. HTTPS.mp4
11.2 MB
02. Creating Your Information Architecture/08. Subdomains.mp4
4.8 MB
02. Creating Your Information Architecture/09. Picking a domain name.mp4
9.7 MB
02. Creating Your Information Architecture/10. Site maps.mp4
14.2 MB
03. Managing Your URLs/01. URL structure.mp4
9.9 MB
03. Managing Your URLs/02. Canonical URLs.mp4
17.4 MB
03. Managing Your URLs/03. Pagination.mp4
7.2 MB
03. Managing Your URLs/04. HTTP status codes.mp4
10.9 MB
03. Managing Your URLs/05. Mobile and desktop friendly.mp4
7.9 MB
04. Optimizing Your Content Structure/01. Site tags.mp4
9.1 MB
04. Optimizing Your Content Structure/02. Term Frequency–Inverse Document Frequency (TF-IDF).mp4
11.4 MB
04. Optimizing Your Content Structure/03. Image filenames and alt attributes.mp4
