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Tony Proctor - Creative Problem Solving For Managers (pdf)
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This text provides an introduction to the ideas and skills of creative problem solving. It shows how and why people are blocked in their thinking, how this impairs the creative problem solving process and how creative problem solving techniques can help overcome these difficulties. Theories of creative thinking are critically examined and used to justify the variety of techniques which can be used to find insights into difficult management problems. Contents include: paradigm shift and the need for creative thinking in management; blocks to creativity and how to overcome them; defining and redefining problems; explanations and illustrations of the methods and techniques of the creative problem solving process - lateral thinking, morphological analysis and synectics; evaluating ideas - qualitative and quantitative approaches; and implementing and managing ideas. Using case studies and case histories, together with diagrams, examples and questions, this textbook provides an approach to this important topic.
Title: Creative Problem Solving for Managers
Author: Tony Proctor
Published July 8th 1999 by Routledge (first published May 1999)
ISBN: 9780415196789
Language: English
Series: None
Length: Hardcover, 328 pages
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Tony Proctor - Creative Problem Solving for Managers.pdf
