"Captivate, Convert, Conquer: The Artful Mastery of Psychological Marketing" : neuromarketing : consumer behavior
What you'll learn:
Master the principles of psychological persuasion for crafting compelling marketing messages.
Apply cognitive psychology insights to enhance audience engagement and decision-making.
Develop strategies to create emotional connections and evoke desired consumer responses.
Implement neuro-marketing techniques to optimize digital and traditional marketing channels.
Craft persuasive brand narratives that resonate with diverse target audiences.
Analyze case studies to understand the real-world impact of psychological persuasion in marketing.
Optimize pricing strategies and consumer perceptions through psychological techniques.
Measure the effectiveness of your marketing campaigns using behavioral analytics and data-driven insights.
Requirements:
Must be fully focused and ready to learn.
Must have a computer.
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FILE LIST
Filename
Size
~Get Your Files Here !/1. Section 1 The Psychology of Marketing/1. Introduction.mp4
22.4 MB
~Get Your Files Here !/1. Section 1 The Psychology of Marketing/2. Marketing Psychology's Historical Journey (Part 1).mp4
93.4 MB
~Get Your Files Here !/1. Section 1 The Psychology of Marketing/3. Marketing Psychology's Historical Journey (Part 2).mp4
82.4 MB
~Get Your Files Here !/1. Section 1 The Psychology of Marketing/4. Persuasion Principles.mp4
152.6 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/1. Interlude.mp4
1.8 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/2. Consumer Behavior (Part 1).mp4
87.4 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/3. Consumer Behavior (Part 2).mp4
96.4 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/4. Analyzing Consumer Psychology and Purchase Patterns.mp4
91.6 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/5. Precision targeting of customer segments (Part 1).mp4
62.6 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/6. Precision targeting of customer segments (Part 2).mp4
89.2 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/7. Resources for Mapping Customer Journeys.mp4
107.6 MB
~Get Your Files Here !/2. Section 2 Consumer Decision Insights/7.1 part7 - RESOURCE Customer journey mapping .pptx
351.9 KB
~Get Your Files Here !/3. Section 3 Cognitive Dissonance Exploration/1. Cognitive Inconsistency.mp4
44.6 MB
~Get Your Files Here !/3. Section 3 Cognitive Dissonance Exploration/2. Viewpoint.mp4
74.7 MB
~Get Your Files Here !/4. Section 4 Brand Development/1. Interlude.mp4
2.2 MB
~Get Your Files Here !/4. Section 4 Brand Development/2. Part 1 Deciphering the Essence of Branding.mp4
115.1 MB
~Get Your Files Here !/4. Section 4 Brand Development/3. Part 2 Illustrations of Diverse Branding Approaches.mp4
129.1 MB
~Get Your Files Here !/4. Section 4 Brand Development/4. Part 3 Roles and Responsibilities of a Brand.mp4
112.1 MB
~Get Your Files Here !/4. Section 4 Brand Development/5. Part 4 The Brand Framework (Part 1).mp4
83.9 MB
~Get Your Files Here !/4. Section 4 Brand Development/6. Part 5 The Brand Framework (Part 2).mp4
126.7 MB
~Get Your Files Here !/5. Module 5 Marketing Insights on Motivation and Emotion/1. Consumer Behavior and Motivation.mp4
94 MB
~Get Your Files Here !/5. Module 5 Marketing Insights on Motivation and Emotion/2. Applying Motivational Appeals in Advertising.mp4
39.7 MB
~Get Your Files Here !/5. Module 5 Marketing Insights on Motivation and Emotion/3. The Role of Social Psychology in Marketing.mp4
27.5 MB
~Get Your Files Here !/6. Module 6 Dynamics of Social Influence and Persuasion/1. Memory and Recollection of Brands.mp4
22.3 MB
~Get Your Files Here !/7. Module 7 Marketing through Cognitive Processes/1. Part 1 The World of Cognitive Marketing.mp4
65.8 MB
~Get Your Files Here !/7. Module 7 Marketing through Cognitive Processes/2. Part 2 Navigating Brand Recall.mp4
41.5 MB
~Get Your Files Here !/7. Module 7 Marketing through Cognitive Processes/3. Part 3 Exploring Memory Type.mp4