- Basics, strategic Planning, digital Implementation, Analysis and valuable Insights for Optimization
What you'll learn
You know how to set-up a Digital Marketing Campaign in your Software. The examples are with Salesforce, Hubspot and Mailchimp.
You will be able to implement a Digital Marketing Campaign digital and cross-functional.
You understand how to link your Sales & Marketing activities to your Digital Marketing Campaign.
You understand the meanings of Metrics and KPIs and how to use them for analysis.
You can set-up Dashboards and Reports out of the tracked customer data.
You can analyze the campaign success, from individual actions to the entire campaign.
You know about the Learnings Matrix and how to develop insights and optimizations with this method.
You know about the basics and requirements of a Digital Marketing Campaign.
Requirements
Marketing Basic Knowledge
Experience with Online Marketing
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FILE LIST
Filename
Size
~Get Your Files Here !/01 - Start/001 1-Start.pdf
212.5 KB
~Get Your Files Here !/01 - Start/001 Start.mp4
23.4 MB
~Get Your Files Here !/02 - Definition & Basics/001 2-Definition-and-Basics.pdf
1.8 MB
~Get Your Files Here !/02 - Definition & Basics/001 Definition & Basics.mp4
124.8 MB
~Get Your Files Here !/03 - Planning & Implementation/001 3-Planning.pdf
797.6 KB
~Get Your Files Here !/03 - Planning & Implementation/001 Campaign-Canvas.pdf
106.5 KB
~Get Your Files Here !/03 - Planning & Implementation/001 Persona-Profile.pdf
113.2 KB
~Get Your Files Here !/03 - Planning & Implementation/001 Planning.mp4
112.6 MB
~Get Your Files Here !/03 - Planning & Implementation/002 4-Set-up.pdf
1.1 MB
~Get Your Files Here !/03 - Planning & Implementation/002 Implementation.mp4
97.4 MB
~Get Your Files Here !/04 - Evaluation Analysis & Learnings/001 5.Analysis.pdf
1 MB
~Get Your Files Here !/04 - Evaluation Analysis & Learnings/001 Evaluation Analysis.mp4
137 MB
~Get Your Files Here !/04 - Evaluation Analysis & Learnings/002 6.Learnings.pdf
630 KB
~Get Your Files Here !/04 - Evaluation Analysis & Learnings/002 Learnings-Matrix.pdf
112.1 KB
~Get Your Files Here !/04 - Evaluation Analysis & Learnings/002 Learnings.mp4
36.2 MB
~Get Your Files Here !/05 - Test & Downloads/001 7-Question-and-Contact.pdf
264.6 KB
~Get Your Files Here !/05 - Test & Downloads/001 Campaign-Canvas.pdf
106.5 KB
~Get Your Files Here !/05 - Test & Downloads/001 Learnings-Matrix.pdf
112.1 KB
~Get Your Files Here !/05 - Test & Downloads/001 Persona-Profile.pdf
113.2 KB
~Get Your Files Here !/05 - Test & Downloads/001 Thank you & Downloads.mp4