Language: English | Size: 530.59 MB | Duration: 2h 9m
Run effective A/B tests that increase your company's profitability
What you'll learn
How to run effective A/B tests that increase a website's profitability. From planning and preparation, through to implementing experiments and understanding the results.
Requirements
None
Description
By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.In this course I take you through the entire A/B testing process, incorporating:Setting a baseline and goals;Gathering insights;What the different types of experiment are;What you should do before, during and after running an A/B testDocumenting your experiments.The course is suitable for both beginners and people with digital marketing experience.It's ideal if:You want to start running A/B tests but don't know where to start.You already work in marketing and want to expand your knowledge.You run a small or medium-sized business and want to increase your sales.
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Introduction/1 - Course overview English.srt
3.2 KB
~Get Your Files Here !/1 - Introduction/1 - Course overview.mp4
49.6 MB
~Get Your Files Here !/1 - Introduction/2 - Tip to finish the course in less time.html
442 B
~Get Your Files Here !/2 - AB testing and the optimisation process/3 - Introduction English.srt
1.8 KB
~Get Your Files Here !/2 - AB testing and the optimisation process/3 - Introduction.mp4
2.7 MB
~Get Your Files Here !/2 - AB testing and the optimisation process/4 - Insight gathering English.srt
1.9 KB
~Get Your Files Here !/2 - AB testing and the optimisation process/4 - Insight gathering.mp4
2.4 MB
~Get Your Files Here !/2 - AB testing and the optimisation process/5 - Testing and iteration English.srt
1.9 KB
~Get Your Files Here !/2 - AB testing and the optimisation process/5 - Testing and iteration.mp4
2 MB
~Get Your Files Here !/2 - AB testing and the optimisation process/6 - Targeting and personalisation English.srt
956 B
~Get Your Files Here !/2 - AB testing and the optimisation process/6 - Targeting and personalisation.mp4
1.4 MB
~Get Your Files Here !/3 - Measuring success/10 - Primary vs secondary metrics English.srt
2.1 KB
~Get Your Files Here !/3 - Measuring success/10 - Primary vs secondary metrics.mp4
3.1 MB
~Get Your Files Here !/3 - Measuring success/11 - Documenting objectives and goals English.srt
4.4 KB
~Get Your Files Here !/3 - Measuring success/11 - Documenting objectives and goals.mp4
17.9 MB
~Get Your Files Here !/3 - Measuring success/11 - Goal-tree-templates.pptx
35.8 KB
~Get Your Files Here !/3 - Measuring success/12 - Setting a baseline English.srt
1.4 KB
~Get Your Files Here !/3 - Measuring success/12 - Setting a baseline.mp4
3.6 MB
~Get Your Files Here !/3 - Measuring success/7 - Introduction English.srt
869 B
~Get Your Files Here !/3 - Measuring success/7 - Introduction.mp4
4.2 MB
~Get Your Files Here !/3 - Measuring success/8 - The importance of a measurement framework English.srt
448 B
~Get Your Files Here !/3 - Measuring success/8 - The importance of a measurement framework.mp4
630.5 KB
~Get Your Files Here !/3 - Measuring success/9 - Knowing your toplevel business objectives English.srt
938 B
~Get Your Files Here !/3 - Measuring success/9 - Knowing your toplevel business objectives.mp4
941.4 KB
~Get Your Files Here !/4 - Insight gathering/13 - Introduction English.srt
987 B
~Get Your Files Here !/4 - Insight gathering/13 - Introduction.mp4
15.5 MB
~Get Your Files Here !/4 - Insight gathering/14 - Quantitative and qualitative data English.srt
1.1 KB
~Get Your Files Here !/4 - Insight gathering/14 - Quantitative and qualitative data.mp4
1.4 MB
~Get Your Files Here !/4 - Insight gathering/15 - Analytics insights English.srt
3.9 KB
~Get Your Files Here !/4 - Insight gathering/15 - Analytics insights.mp4
20.8 MB
~Get Your Files Here !/4 - Insight gathering/15 - Google-Analytics-set-up.pptx
35 KB
~Get Your Files Here !/4 - Insight gathering/16 - Heuristic analysis English.srt
2.5 KB
~Get Your Files Here !/4 - Insight gathering/16 - Heuristic analysis.mp4
1.7 MB
~Get Your Files Here !/4 - Insight gathering/17 - Customer surveys English.srt
1.6 KB
~Get Your Files Here !/4 - Insight gathering/17 - Customer surveys.mp4
26.4 MB
~Get Your Files Here !/4 - Insight gathering/18 - Live chat English.srt
2.8 KB
~Get Your Files Here !/4 - Insight gathering/18 - Live chat.mp4
6.7 MB
~Get Your Files Here !/4 - Insight gathering/18 - purechat.pptx
47.1 KB
~Get Your Files Here !/4 - Insight gathering/19 - Session replay English.srt
2.2 KB
~Get Your Files Here !/4 - Insight gathering/19 - Session replay.mp4
7 MB
~Get Your Files Here !/4 - Insight gathering/20 - Online user testing English.srt
1.5 KB
~Get Your Files Here !/4 - Insight gathering/20 - Online user testing.mp4
4.6 MB
~Get Your Files Here !/5 - Testing and iteration/1 - Types of experiment.html
27 B
~Get Your Files Here !/5 - Testing and iteration/21 - Introduction English.srt
806 B
~Get Your Files Here !/5 - Testing and iteration/21 - Introduction.mp4
5.5 MB
~Get Your Files Here !/5 - Testing and iteration/22 - AB testing English.srt
4.7 KB
~Get Your Files Here !/5 - Testing and iteration/22 - AB testing.mp4
8.7 MB
~Get Your Files Here !/5 - Testing and iteration/23 - Multivariate testing English.srt
3.5 KB
~Get Your Files Here !/5 - Testing and iteration/23 - Multivariate testing.mp4
8.1 MB
~Get Your Files Here !/5 - Testing and iteration/24 - Multipage testing English.srt
2 KB
~Get Your Files Here !/5 - Testing and iteration/24 - Multipage testing.mp4
2.8 MB
~Get Your Files Here !/5 - Testing and iteration/25 - Split URL or redirect testing English.srt
1.2 KB
~Get Your Files Here !/5 - Testing and iteration/25 - Split URL or redirect testing.mp4
3.3 MB
~Get Your Files Here !/5 - Testing and iteration/26 - Which types of testing should I do All of them English.srt
1.6 KB
~Get Your Files Here !/5 - Testing and iteration/26 - Which types of testing should I do All of them.mp4
1.5 MB
~Get Your Files Here !/6 - Before testing/27 - Introduction English.srt
601 B
~Get Your Files Here !/6 - Before testing/27 - Introduction.mp4
3 MB
~Get Your Files Here !/6 - Before testing/28 - Building your team English.srt
3.2 KB
~Get Your Files Here !/6 - Before testing/28 - Building your team.mp4
5.5 MB
~Get Your Files Here !/6 - Before testing/29 - Experiment planning English.srt
10 KB
~Get Your Files Here !/6 - Before testing/29 - Experiment planning.mp4
12.3 MB
~Get Your Files Here !/6 - Before testing/30 - Prioritising experiments English.srt
3.7 KB
~Get Your Files Here !/6 - Before testing/30 - Prioritising experiments.mp4
7.4 MB
~Get Your Files Here !/6 - Before testing/31 - Why you need a problem statement English.srt
6.9 KB
~Get Your Files Here !/6 - Before testing/31 - Why you need a problem statement.mp4
27.2 MB
~Get Your Files Here !/6 - Before testing/32 - Creating a hypothesis English.srt
5.8 KB
~Get Your Files Here !/6 - Before testing/32 - Creating a hypothesis.mp4
8.6 MB
~Get Your Files Here !/6 - Before testing/33 - Generating ideas to test English.srt
1.6 KB
~Get Your Files Here !/6 - Before testing/33 - Generating ideas to test.mp4
2.2 MB
~Get Your Files Here !/6 - Before testing/34 - Choosing which segments to target English.srt
7 KB
~Get Your Files Here !/6 - Before testing/34 - Choosing which segments to target.mp4
8.7 MB
~Get Your Files Here !/6 - Before testing/35 - Quality assurance English.srt
6.1 KB
~Get Your Files Here !/6 - Before testing/35 - Quality assurance.mp4
14.1 MB
~Get Your Files Here !/6 - Before testing/36 - Adding-global-site-tag.pdf
64.7 KB
~Get Your Files Here !/6 - Before testing/36 - Setting up the testing environment English.srt
18.4 KB
~Get Your Files Here !/6 - Before testing/36 - Setting up the testing environment.mp4
55.7 MB
~Get Your Files Here !/6 - Before testing/37 - Creating an AB test English.srt
6.5 KB
~Get Your Files Here !/6 - Before testing/37 - Creating an AB test.mp4
29.5 MB
~Get Your Files Here !/6 - Before testing/38 - Setting objectives for your AB test English.srt
5.2 KB
~Get Your Files Here !/6 - Before testing/38 - Setting objectives for your AB test.mp4
14.1 MB
~Get Your Files Here !/6 - Before testing/39 - Targeting your visitors English.srt
3.5 KB
~Get Your Files Here !/6 - Before testing/39 - Targeting your visitors.mp4
7.9 MB
~Get Your Files Here !/6 - Before testing/40 - Pushing an experiment live English.srt
987 B
~Get Your Files Here !/6 - Before testing/40 - Pushing an experiment live.mp4
2.9 MB
~Get Your Files Here !/7 - During testing/41 - Introduction English.srt
508 B
~Get Your Files Here !/7 - During testing/41 - Introduction.mp4
3.1 MB
~Get Your Files Here !/7 - During testing/42 - Knowing when to stop an experiment English.srt
3.8 KB
~Get Your Files Here !/7 - During testing/42 - Knowing when to stop an experiment.mp4
2.8 MB
~Get Your Files Here !/7 - During testing/43 - Understanding pvalue English.srt
1000 B
~Get Your Files Here !/7 - During testing/43 - Understanding pvalue.mp4
974.8 KB
~Get Your Files Here !/7 - During testing/44 - Significance and sample size calculators English.srt
5.7 KB
~Get Your Files Here !/7 - During testing/44 - Significance and sample size calculators.mp4
19.3 MB
~Get Your Files Here !/7 - During testing/45 - Onetailed versus twotailed tests English.srt
1.7 KB
~Get Your Files Here !/7 - During testing/45 - Onetailed versus twotailed tests.mp4
1.3 MB
~Get Your Files Here !/7 - During testing/46 - Understanding validity English.srt
2.7 KB
~Get Your Files Here !/7 - During testing/46 - Understanding validity.mp4
4.6 MB
~Get Your Files Here !/7 - During testing/47 - Amending experiments while they are in progress English.srt
3 KB
~Get Your Files Here !/7 - During testing/47 - Amending experiments while they are in progress.mp4