Language: English | Size: 689.27 MB | Duration: 1h 0m
Position your product for success by knowing your customer, rallying stakeholders, and going to market with confidence.
What you'll learn
Build product marketing strategies with a customer-centric approach
Get to know your customer by building an Ideal Customer Profile (ICP)
Craft nuanced positioning and messaging frameworks that speak to your audience
Develop strong relationships with your product, sales, and marketing stakeholders
Launch go-to-market motions that will make your product stand out from the rest
Measure success using a north star metric
Requirements
No marketing experience required. Come as you are.
Description
Product Marketing is one of the most critical functions in businesses today - and yet the most mysterious. Many organizations have developed product marketing departments with varying goals and objectives. The benefits of product marketing range from getting crystal clarity on who the target customer is to helping internal stakeholders get aligned on the launch goals of the go-to-market strategy. Product marketing can deliver sustained business results while creating fans in customers that last a lifetime - if it is done right. At the center of top-quality product marketing lies the focus on customer empathy. With customer empathy, businesses can deeply resonate with their customers and operate from a perspective that can be leveraged as their competitive advantage. Customer empathy is key to becoming an impactful product marketer. Understanding how to develop a growth mindset by constantly learning about and understanding the customer perspective is critical to the success of a product marketing team. This course gives you the fundamentals with which you can start and/or augment your product marketing motions today. Define your customerBuild positioning and messaging frameworksOutline your stakeholder mapsDeliver the right metrics for your businessWe discuss these topics and many more in this course to help you get started with product marketing today. Please join me!
Overview
If You Need More Stuff, kindly Visit and Support Us -->> https://FreeCourseWeb.com
Get More Tutorials and Support Us -->> https://DevCourseWeb.com
We upload these learning materials for the people from all over the world, who have the talent and motivation to sharpen their skills/ knowledge but do not have the financial support to afford the materials. If you like this content and if you are truly in a position that you can actually buy the materials, then Please, we repeat, Please, Support Authors. They Deserve it! Because always remember, without "Them", you and we won't be here having this conversation. Think about it! Peace...
VISITOR COMMENTS (0 )
FILE LIST
Filename
Size
~Get Your Files Here !/1 - Hello & Welcome/1 - Who Is Your Instructor English.srt
2.9 KB
~Get Your Files Here !/1 - Hello & Welcome/1 - Who Is Your Instructor.mp4
33.4 MB
~Get Your Files Here !/1 - Hello & Welcome/2 - Why Does This Course Exist English.srt
2.3 KB
~Get Your Files Here !/1 - Hello & Welcome/2 - Why Does This Course Exist.mp4
32.6 MB
~Get Your Files Here !/1 - Hello & Welcome/3 - Activity What Do You Want From This Course English.srt
1.2 KB
~Get Your Files Here !/1 - Hello & Welcome/3 - Activity What Do You Want From This Course.mp4
11.8 MB
~Get Your Files Here !/1 - Hello & Welcome/3 - Activity-What-fo-you-want-from-this-course.pdf
158.7 KB
~Get Your Files Here !/2 - Diving Into the Basics/4 - The Rise of Product Marketing English.srt
3.3 KB
~Get Your Files Here !/2 - Diving Into the Basics/4 - The Rise of Product Marketing.mp4
63.7 MB
~Get Your Files Here !/2 - Diving Into the Basics/5 - HBR Exploit the Product Life Cycle.txt
54 B
~Get Your Files Here !/2 - Diving Into the Basics/5 - The Product Lifecycle English.srt
7.3 KB
~Get Your Files Here !/2 - Diving Into the Basics/5 - The Product Lifecycle.mp4
33.1 MB
~Get Your Files Here !/2 - Diving Into the Basics/6 - Knowing Your Customer English.srt
4.9 KB
~Get Your Files Here !/2 - Diving Into the Basics/6 - Knowing Your Customer.mp4
24.3 MB
~Get Your Files Here !/2 - Diving Into the Basics/7 - Activity Create an ICP English.srt
2.3 KB
~Get Your Files Here !/2 - Diving Into the Basics/7 - Activity Create an ICP.mp4
6.8 MB
~Get Your Files Here !/2 - Diving Into the Basics/7 - Ideal-Customer-Profile-Template.pdf
174.2 KB
~Get Your Files Here !/2 - Diving Into the Basics/8 - Building a Messaging & Positioning Framework English.srt
12.2 KB
~Get Your Files Here !/2 - Diving Into the Basics/8 - Building a Messaging & Positioning Framework.mp4
157 MB
~Get Your Files Here !/2 - Diving Into the Basics/9 - Activity Craft a Positioning Statement English.srt
2 KB
~Get Your Files Here !/2 - Diving Into the Basics/9 - Activity Craft a Positioning Statement.mp4
19.3 MB
~Get Your Files Here !/2 - Diving Into the Basics/9 - Positioning-Statement-Template.pdf
165.2 KB
~Get Your Files Here !/3 - Work Together Win Together/10 - Why Stakeholders Matter English.srt
4.1 KB
~Get Your Files Here !/3 - Work Together Win Together/10 - Why Stakeholders Matter.mp4
63.5 MB
~Get Your Files Here !/3 - Work Together Win Together/11 - Identifying Your Stakeholders English.srt
2.3 KB
~Get Your Files Here !/3 - Work Together Win Together/11 - Identifying Your Stakeholders.mp4
12 MB
~Get Your Files Here !/3 - Work Together Win Together/12 - The Stakeholder Map English.srt
3.9 KB
~Get Your Files Here !/3 - Work Together Win Together/12 - The Stakeholder Map.mp4
23.2 MB
~Get Your Files Here !/3 - Work Together Win Together/12 - Wikipedia Responsibility assignment models.txt
62 B
~Get Your Files Here !/3 - Work Together Win Together/13 - Activity Develop a RASCI Framework English.srt
3.2 KB
~Get Your Files Here !/3 - Work Together Win Together/13 - Activity Develop a RASCI Framework.mp4
19.6 MB
~Get Your Files Here !/3 - Work Together Win Together/13 - RASCI-Template.pdf
28.5 KB
~Get Your Files Here !/4 - Going to Market with Empathy & Confidence/14 - The Mystery of the Channel Mix English.srt
4.9 KB
~Get Your Files Here !/4 - Going to Market with Empathy & Confidence/14 - The Mystery of the Channel Mix.mp4
33.9 MB
~Get Your Files Here !/4 - Going to Market with Empathy & Confidence/15 - Empathy in GoToMarket English.srt
5 KB
~Get Your Files Here !/4 - Going to Market with Empathy & Confidence/15 - Empathy in GoToMarket.mp4
27.8 MB
~Get Your Files Here !/4 - Going to Market with Empathy & Confidence/16 - Test Learn GTM Repeat English.srt
5.3 KB
~Get Your Files Here !/4 - Going to Market with Empathy & Confidence/16 - Test Learn GTM Repeat.mp4
31.3 MB
~Get Your Files Here !/5 - Measuring Success/17 - The North Star Metric English.srt
3.6 KB
~Get Your Files Here !/5 - Measuring Success/17 - The North Star Metric.mp4
15.8 MB
~Get Your Files Here !/5 - Measuring Success/18 - Setting the Baseline English.srt
3.7 KB
~Get Your Files Here !/5 - Measuring Success/18 - Setting the Baseline.mp4
17.5 MB
~Get Your Files Here !/5 - Measuring Success/19 - LearningBased Outcomes English.srt
3.6 KB
~Get Your Files Here !/5 - Measuring Success/19 - LearningBased Outcomes.mp4
18.9 MB
~Get Your Files Here !/5 - Measuring Success/20 - Activity Identify a North Star Metric English.srt
1.8 KB
~Get Your Files Here !/5 - Measuring Success/20 - Activity Identify a North Star Metric.mp4
21.7 MB
~Get Your Files Here !/6 - Bringing It Together/21 - In Summary English.srt
2.8 KB
~Get Your Files Here !/6 - Bringing It Together/21 - In Summary.mp4