01.Google Ads Essential Training/12-Conclusion/01-Continue working with Google Ads.mp4
18.4 MB
02.Building an Integrated Online Marketing Plan/01-Introduction/01-Welcome.mp4
40 MB
02.Building an Integrated Online Marketing Plan/01-Introduction/02-The strategy problem.mp4
10.7 MB
02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/01-Knowing who you are.mp4
13.3 MB
02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/02-Defining your narrative statement.mp4
25 MB
02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/03-Identifying emotional needs.mp4
8.8 MB
02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/04-Create your value statement.mp4
26.9 MB
02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/01-Identifying customer groups.mp4
10.1 MB
02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/02-Creating a customer persona.mp4
11.4 MB
02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/03-Measuring customer lifetime value.mp4
6.8 MB
02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/04-Quantifying customer loyalty.mp4
10.9 MB
02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/01-Researching keywords to find audience needs and interests.mp4
11.9 MB
02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/02-Using Google Trends to find market trends and customer insights.mp4
8.6 MB
02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/03-Developing your initial plan.mp4
7.1 MB
02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/04-Using micromoments to create customers.mp4
10.4 MB
02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/01-Defining your marketing goals.mp4
16.5 MB
02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/02-Differentiating between acquisition and engagement.mp4
11.1 MB
02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/03-Understanding messaging and objectives.mp4
21 MB
02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/01-Understanding the purpose of content marketing.mp4
18.3 MB
02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/02-Planning content assets.mp4
9.2 MB
02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/03-Creating a long-term content calendar.mp4
12.3 MB
02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/04-Curating content.mp4
6 MB
02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/01-Getting the big picture.mp4
8.3 MB
02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/02-Retargeting visitors.mp4
14.1 MB
02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/03-Designing effective landing pages.mp4
15.2 MB
02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/04-Getting that email address.mp4
10.4 MB
02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/05-Stopping the blast.mp4
14 MB
02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/01-Measuring the right things.mp4
12.8 MB
02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/02-Visualizing your measurement process.mp4
9.4 MB
02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/03-Developing a 360 customer profile.mp4
15.5 MB
02.Building an Integrated Online Marketing Plan/09-Conclusion/01-Next steps.mp4
33.7 MB
02.Building an Integrated Online Marketing Plan/Ex_Files_Building_Integrated_Online_Marketing.zip
606.7 KB
03.Learning Google Tag Manager/01-Introduction/01-Use Google Tag Manager GTM for all your web code tags.mp4
7.2 MB
03.Learning Google Tag Manager/01-Introduction/02-Understanding Google Tag Manager.mp4
11.8 MB
03.Learning Google Tag Manager/01-Introduction/03-Understanding the GTM hierarchy.mp4
9.7 MB
03.Learning Google Tag Manager/01-Introduction/04-Server-side vs client-side tags explained.mp4
2.6 MB
03.Learning Google Tag Manager/02-Work with Accounts and Containers/01-How to configure permissions and security in Google Tag Manager.mp4
10.3 MB
03.Learning Google Tag Manager/02-Work with Accounts and Containers/02-Create an account and container.mp4
11.2 MB
03.Learning Google Tag Manager/02-Work with Accounts and Containers/03-Install your first container.mp4
10.2 MB
03.Learning Google Tag Manager/02-Work with Accounts and Containers/04-Install Google Tag Manager in WordPress.mp4
10.3 MB
03.Learning Google Tag Manager/03-Using Built-in Tags/01-Efficiency bonus Google Analytics built-in tags.mp4
13.7 MB
03.Learning Google Tag Manager/03-Using Built-in Tags/02-CrazyEgg and other built-in tags.mp4
10 MB
03.Learning Google Tag Manager/04-Work with Variables/01-Understanding basic variables.mp4
9.6 MB
03.Learning Google Tag Manager/04-Work with Variables/02-Utilize built-in variables.mp4
10.6 MB
03.Learning Google Tag Manager/04-Work with Variables/03-Create custom variables.mp4
5.6 MB
03.Learning Google Tag Manager/04-Work with Variables/04-Dynamic variables.mp4
10.6 MB
03.Learning Google Tag Manager/04-Work with Variables/05-Incorporating custom JavaScript into GTM variables.mp4
8.7 MB
07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/07-Forecasting future scenarios for planning.mp4