[ FreeCourseWeb.com ] Digital Marketing Fundamentals 2022
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Instructors: Jade Ball
8 sections • 10 lectures • 42m
Video: MP4 1280x720 44 KHz | English + Sub
Updated 1/2022 | Size: 128 MB
Developing the key skills needed for successful digital marketing
What you'll learn
Digital Marketing
AIDA Principles
Paid Advertising Concepts
Managing a digital marketing budget
Calculating the customer lifetime value
Exploring the benefits of social media
Effective email marketing
Requirements
There are no prerequisites for taking this course
Description
Welcome to the fundamentals to digital marketing!
The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.
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FILE LIST
Filename
Size
~Get Your Files Here !/1. Introduction/1. Introduction.mp4
3.2 MB
~Get Your Files Here !/1. Introduction/1. Introduction.srt
944 B
~Get Your Files Here !/2. What is digital marketing/1. What is digital marketing.mp4
4.1 MB
~Get Your Files Here !/2. What is digital marketing/1. What is digital marketing.srt
1.3 KB
~Get Your Files Here !/3. The digital marketing journey/1. The digital marketing journey.mp4
14.3 MB
~Get Your Files Here !/3. The digital marketing journey/1. The digital marketing journey.srt
5.3 KB
~Get Your Files Here !/4. Building the buyer journey/1. Building the buyer journey.mp4
16.6 MB
~Get Your Files Here !/4. Building the buyer journey/1. Building the buyer journey.srt
7 KB
~Get Your Files Here !/4. Building the buyer journey/2. Applying the AIDA model.mp4
9.8 MB
~Get Your Files Here !/4. Building the buyer journey/2. Applying the AIDA model.srt
3.9 KB
~Get Your Files Here !/5. Personalising the buyer journey/1. Personalising the buyer journey.mp4
10.8 MB
~Get Your Files Here !/5. Personalising the buyer journey/1. Personalising the buyer journey.srt
4.3 KB
~Get Your Files Here !/6. Paid Advertising/1. Paid Advertising.mp4
16.5 MB
~Get Your Files Here !/6. Paid Advertising/1. Paid Advertising.srt
6.4 KB
~Get Your Files Here !/6. Paid Advertising/2. Budgeting for Paid Advertising.mp4
16.6 MB
~Get Your Files Here !/6. Paid Advertising/2. Budgeting for Paid Advertising.srt
6.3 KB
~Get Your Files Here !/7. The role of social media/1. The role of social media.mp4
16.7 MB
~Get Your Files Here !/7. The role of social media/1. The role of social media.srt
6.6 KB
~Get Your Files Here !/8. Effective email marketing/1. Effective email marketing.mp4
19.7 MB
~Get Your Files Here !/8. Effective email marketing/1. Effective email marketing.srt